Narration by Ed Herlihy. As a subscriber, you have 10 gift articles to give each month. He introduced Cheez Whiz and touted Velveeta and Miracle Whip. Original [ edit] The original Kraft Music Hall was a radio series that aired from 1933 to 1949. *Buried Treasure commercials appeared on the Bionic Disco YouTube channel but not here on the website.*. He was the announcer for many radio shows from the 1930s, to the 1950s, among them: America's Town Meeting, The Big Show, The Falcon, Mr. District Attorney, and Just Plain Bill. Edward Joseph Herlihy (August 14, 1909 January 30, 1999)[1] was an American newsreel narrator for Universal-International. KRAFT AMERICAN CHEESE SINGLES COMMERCIAL (1970). Again. It was also the ideal Spot aired November 1971. Later in life he served as the voiceover in commercials for Kraft Foods. During commercials for Kraft products (''Good food and good food ideas,'' Mr. Herlihy would say), audiences heard only his voice, a voice he said he tried to make sound friendly. THE MUSIC OF DORIS DAY. Kraft Salad Oil in a special way that it was lighter bodied Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. He was also the voice of Kraft Foods radio and TV commercials from the . you are about to find out, Kraft Salad Oil was a versatile For those people who preferred to types of fat, foods prepared with Kraft Salad Oil were LIPTON INSTANT CUP-A-SOUP COMMERCIAL (1972). Today, were dipping into the Buried Treasure file for a fine assortment of vintage seventies spots. For Universal Newsreels in the 1940s, Herlihy narrated editions describing the Japanese attack on Pearl Harbor, the Allies' early setbacks against the Axis powers, the turning of the tide of WWII, the death of President Roosevelt, and the detonation of the first atomic bombs. District Attorney,'' both crime dramas, and ''Just Plain Bill,'' a soap opera about a small-town barber. Spot aired January 1970 (likely produced in 1969). Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle class, suburban, family values. This amazing product was known as You can selectively provide your consent below to allow such third party embeds. Birth Name Edward Joseph Herlihy Born Saturday, 14 August 1909 Died Saturday, 30 January 1999 Actor Filmography ( see additional filmography) He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. KRAFT PARKAY MARGARINE STICKS COMMERCIAL (1970). Just like it did with salad Now let's step back into 1965 and visit with the finest hot rods and . What is included, and recorded, along with three Ed Herlihy Kraft commercials: Presenters, Chet Atkins, Johnny Cash, Roy Clark, Bobby Goldsboro, June Carter, Tammy Wynette, Jerry Lee Lewis, Ed McMahon, Bob Furguson. It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. People may not have known his face, but his voice was another thing. Kraft's place in both television and advertising history is secure. Check out the latest pictures, photos and images of Ed Herlihy. Alchetron (1970-79), 70s Commercials: Tickle, Brioschi, AMC Gremlin, Bayer (1974-77), 70s Commercials: Skinny Dip (Sandy Duncan), Wisk, Vicks, Beautyrest (1970-73), 70s Commercials (Holidays): Christmas Fun With Kraft, Coca-Cola, Pillsbury, Oil Of Olay (1971-79), 70s Commercials: McDonalds Quarter Pounder Person, Listerine, Blanskys Beauties, Maxim Coffee (1977). In 1919, Kraft inaugurated a 70-year tradition of advertising in such national magazines as Ladies Home Journal and Good Housekeeping. [3], Herlihy's role as Kraft spokesman lasted nearly 40 years, his voice becoming as familiar as a next-door neighbor's. He also appeared in road company stage productions outside New York City, including Camelot, Good News and Damn Yankees. With a lighter content, Kraft Salad Oil dressing, Kraft Salad Oil blended well with ingredients in now playing. NEW YORK Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft Foods on radio and television, died Saturday at his home in Manhattan. During commercials for Kraft products ("Good food and good food ideas," Mr. Herlihy would say), audiences heard only his voice, a voice he said he tried to make sound friendly. Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. Herlihy, Ed Hill, George Roy Myers, Farlan Jeffrey, Tad Kraft General Foods, Inc. Pratt, Lee Powell, Bob Wiener, Tom Extent: 4.3 Cubic feet (5 boxes) . He was the announcer for many radio shows from the 1930s, to the 1950s, among them: America's Town Meeting, The Big Show, The Falcon, Mr. District Attorney, and Just Plain Bill. [3], For Universal Newsreels in the 1940s, Herlihy narrated editions describing the Japanese attack on Pearl Harbor, the Allies' early setbacks against the Axis powers, the turning of the tide of World War II, the death of President Roosevelt, the execution of Italian dictator Benito Mussolini and the detonation of the first atomic bombs. Narration by Ed Herlihy. For more information, visit the Smithsonian's Terms of Use page. He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. [3], Educated at Boston College, graduating in 1932, he gained his first radio job in his home town, at Boston's WLOE. other ingredients for an absolutely perfect tasting salad dressing without could do in cooking and baking on NBCs THE FALCON show at 10 pm back then? Hubert H Humphrey: The Art of the Possible, Jacobo Timerman: Prisoner Without a Name, Cell Without a Number, Self - Universal-International Newsreader, Pathe News Announcer (voice) / Pathe News Announcer, Self - Announcer / Self - Announcer/Narrator, Commercial Announcer, Pitchman for Colgate Tooth Paste, Pitchman for Colgate Toothpaste, Himself, Himself - Announcer, Himself - Announcer (voice), Himself - Announcer (as Ed Hurley). Spot aired November 1978. He took the man's arm, and the man said it was a beautiful day. Kraft Television Theatre provided a unique laboratory for both its sponsor and Thompson. [2] He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. Firstly, two 1971 spots from Kraft featuring a variety of party snack products. (DG) . blended completely with other ingredients. A dramatic offering, all of it live, the show featured everything from Shakespeare to Rod Serling. As early as 1911, Kraft began advertising on Chicago elevated trains and billboards. (1972-78), 70s Commercials: Charmin, Brunswick, Grape-Nuts, Colgate & More! ED HERLIHY RADIO, TV,NEWSREEL ANNOUNCERIN 1940S AND '50S:- Sunday, February 7, 1999 Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died Jan. 30 at his home in Manhattan. His two principal competitors were his fellow announcer Harry Von Zell of Warner Pathe and the radio commentator Lowell Thomas of Fox Movietone News. Herlihy made his last TV appearance on a PBS tribute N.Y. TV: By the People Who Made It in 1999. He was in ''Watergate: The Musical,'' in Atlanta in 1982. ". Commercials Interviews Audiotapes Audiovisual materials . Herlihy made his last TV appearance on a PBS tribute N.Y. TV: By the People Who Made It in 1999. Edward Joseph Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International.He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. I certainly did. He continued with the show on television. KRAFT HOLIDAY MIRACLE WHIP MOLD COMMERCIAL (1971). Oral histories created by the Archives Center, National Museum of American History, Smithsonian Institution in 1992. It did its popular. Narration by Ed Herlihy. Ed Herlihy (1909-1999) was an announcer for radio, television, and newsreels, especially known for his multiple decade stints with Kraft foods and narrating the Universal newsreels. good reason for that. cooking product. (1972-78), 70s Commercials: Charmin, Brunswick, Grape-Nuts, Colgate & More! + Big Daddy Ed Roth's adorable Surfite, a fanciful mini-rod designed to transport one surfer and one surf board to the next bodacious wave. Ed had such a classic "narrator" voice that he later appeared on the Tonight Show and was used as narrator in much more recent Woody Allen and Martin Scorcese films that harked back to that earlier era. No other cooking oil can come Stand corrected, but will always say carmel. All District Attorney, both crime dramas; and Just Plain Bill, a soap opera about a barber in a small town. Mr. Herlihy maintained an active schedule, even in his later years. top rated. Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died on Saturday at his home in Manhattan. Kraft Salad Oil was a superior product, but it didn't cost any more than the other cooking oil, shortening, or cooking fat. Jeanne Herlihy, Stephen Herlihy, Donald Herlihy, Lori Herlihy. ED HERLIHY (1909-1999) was a voice personality and actor, known as the voice of Kraft Foods radio and television commercials. He was also the voice of Kraft Foods radio and TV commercials from the 1940s . Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy . Herlihy died of natural causes at his home in Manhattan, New York City, aged 89. In his capacity with Kraft, he introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip. Kraft Salad Oil was a superior product, but it didnt cost any Soak up commercials for Ben-Gay, Krafts American Cheese Singles & Parkay, and the Char-B-Que cooker. Mr. Allen was so impressed with Mr. Herlihy's voice that he used him in some of his films in the 1980's, including ''Hannah and Her Sisters,'' ''Radio Days'' and ''Zelig.'' He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Working with modest budgets, producer-directors Stanley Quinn, Maury Holland, and Harry Herrmann took an important first step toward exploiting the potential of television to inform and entertain. A 1958 U.S. commercial for Kraft's Miracle Margarine. Spot aired September 1972. In 1947 Herlihy began his long association with Kraft Foods on radio, and continued it when the company sponsored the Kraft Television Theater on television in the 1950s. . He was 89. Kraft Salad Oil, the art of cooking has become easier. We use cookies to enhance your experience while using our website. He became the host of The Horn and Hardart Children's Hour on radio in 1948, remaining its announcer when the show went to television. Product details. "Yes," Herlihy replied, "this is the kind of day the Lord made for the good guys." Casting, directing, and production of the live dramas and the commercials are discussed at length.
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