Digital Marketing Strategies: Data, Automation, . Unibuddy announces the addition of Nina Bilimoria Angelo as Chief Marketing and Strategy Officer, Sam Park as Vice President of Finance, and Dan Sommer as its newest Board Member. Study the fundamentals of customer segmentation and how to select target markets based on behavior and responses. Accessibility Reach out to the program leader to discuss any challenges you may have in completing assignments. This book gives executives and managers the information they need to build strong, enduring, and profitable brands. Are you the black sheep in your family who chafes at traditions and seeks examples of how to redefine them? The Wisdom of Guncles is about queer people and their relationship with family - however they choose to define it. Digital Marketing Strategies: Data, Automation, AI & Analytics. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Kellogg Executive Education . Currently responsible for steering Emirates NBD to implement its Customer 1st 5R Digital Marketing Strategy. This program equips learners to gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization and AI applications. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. Module 19: Marketing Automation and AI in Marketing. Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. To master modern marketing, youâll create strategies to support better business decisions and gain the skills to identify when, where and why customers choose your product or service. His career spans over 20 years in teaching, consulting, brand management, and advertising. - Academic Director; By the end of the program, youâll be able to: Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing practice looks like from an organizational perspective. What methods will be used for grading and evaluations? group-enrollments@emeritus.org No one said it would be easy. No one’s sure it’s even possible. But this is where the difficult and the impossible abound. This is The Commons. "I thought the course videos were fantastic. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. Module 3: A Framework for Marketing in the Digital World. But make no mistake about it – it's an ongoing journey. There is no finish line. This is not for the meek or faint of heart. 2019 - 2019. Module 17: Conversion Rate Optimization (CRO). at 12:00 AM, End: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Built end to end marketing plans from campaign strategy, audience targeting, content strategy, channel plans, execution, measurement and performance insights for GTM and LCM. Learn how Whole Foods leverages artificial intelligence (AI) for customer insights and a deeper understanding of product choice. December 16 Using the Customer Journey Map, learn how AT&T was able to address customers' uneasy feelings about technology overload when entering stores and turn it into a positive, personalized in-store experience. Identify your customer touchpoints to understand what, where, and why customers purchase. Does the program offer community engagement for learners? A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. This digital certificate can be shared with colleagues and posted on LinkedIn. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. How much time is allocated to complete assignments? In fact, 75% of managers have said it is a challenge to find and retain professionals with the up-to-date digital marketing skills they need, according to The Creative Group 2020 Salary Guide. Kellogg Digital Marketing Strategies Program E-Learning Evanston, Illinois Business Analytics: Decision Making Using Data . Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative . Nearly three-quarters of CEOs surveyed by IBM predict that AI will play a key role in their company's future. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. " -Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School. What methods will be used for grading and evaluations? The Digital Marketing Strategies program takes a high-level strategic view of the modern marketing process and practice; it begins with developing customer insights, moves through content strategies and execution, and culminates in optimization and AI applications. Learn the basics of how search engines work and how to optimize your content for searchability. How much time is allocated to complete assignments? at 12:00 AM, Early career professionals who want to enter a high-growth field, Professionals looking to switch from an existing function into marketing, Traditional marketers or corporate communications professionals who want to build on their current skillset and develop digital marketing capabilities, Digital marketers seeking to expand their capabilities by taking a deeper dive into understanding both the strategic and tactical aspects of the digital marketing landscape, Acquire a start-to-finish perspective of the strategy and implementation required to be a professional digital marketer, Gain hands-on experience with marketing tools such as SEO, SEM, social media, email marketing and display ads, Learn how to use metrics such as SMART goals, conversion optimization, A/B tests, attribution and experimentation to optimize your marketing plan, Create high-impact content that engages a new generation of consumers, Develop ad strategies for social media with content that you plan, create and promote, Receive a Certificate of Completion from Kellogg School of Management Executive Education, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience), Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program. Advance Your Career in Digital Marketing. - Founder/Consultant, Bricolage Consulting; Professor of Digital & Social Media, Hult International Business School, "I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. Found insideHe has completed programs such as Taking Marketing Digital at Harvard Business School and Digital Marketing Strategies at the Kellogg School of Management. He is a Professor of Digital Marketing. Mónica del Carmen Meza-Mejía received ... Special pricing up to 20% discount is available if you enroll with your colleagues. Go beyond traditional marketing practices and understand the digital world your customers inhabit. Program content includes: Module 1: A Framework for Marketing . at 12:00 AM, Accepting registrations through December 21, December 22 While their digital marketing strategies course requires past experience, their more popular and comprehensive 6-month digital marketing program is open to people with no experience. Marketing in a digital world is much more than marketing through digital channels; it's about harnessing automation to make marketing practices more productive and agile, mining new sources of customer data to create personalized communications, and leveraging analytics and artificial intelligence (AI) to optimize marketing activities. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Learn how to market better, faster, and stronger for organizations big and small. Kevin McTigue is a Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA Program and Executive Education. Improve your business performance through digital transformation Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Start: - Academic Director; All live sessions are recorded for later viewing. at 12:00 AM, February 17 Go beyond traditional marketing practices to learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies. This will definitely ignite the curiosity to identify what and how our current practices can be enhanced, optimized and become innovative. Kellogg Executive Education is an online program that teaches people the skills they need to launch a new career in digital marketing. Learn about the nature of customer insights through social data and AI, as well as customer experience mapping. The strategic content was most compelling and interesting to me. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the ... Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies. Participants will need the following to access the Digital Marketing Strategies program: Yes. | Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material. This book is for those passionate about building great products that create market value and disrupt industries. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Identify your customer touchpoints to understand what, where, and why customers purchase. EVANSTON, Ill. - November 1, 2021 — Kellogg Executive Education at Northwestern University has launched a leading-edge Chief Digital Officer Program, designed for senior executives leading digital strategies in their organizations. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. Learn more. Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. She served as chairperson of the Marketing Department 2004-2006. Understand what content marketing is, and the skills and platforms involved. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program. Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. for more information. Module 1: A Framework for Marketing in a Digital World, Understand customer expectations and learn about the five marketing transformation lanes, Module 2: Understanding Customers and Generating Insights. I liked it so much that I'm currently taking the other Professional Certificate course available (Product Management.) Join the experts from Kellogg Executive Education's Influencer Marketing Strategy program to create an end-to-end influencer game plan that will set your business apart from your competition. Before joining Kellogg, Dr. Labroo served as the Patricia C. Ellison Professor of Marketing at University of Toronto's Rotman School of Management, and as Assistant and then Associate Professor of Marketing at Chicago Booth, where she taught MBA and Executive Courses on Marketing Strategy and on Strategic Brand Communications. The program culminates with a capstone project, bringing together all of the key concepts from the program. With decades of . Start: at 12:00 AM, End: Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making. December 22 I was able to land a fantastic job while doing this program. Emeritus | 110,670 followers on LinkedIn. Most participants can expect to dedicate 4-6 hours per week to watching the lectures, participating in discussions and completing exercises. Module 7: Marketing Attribution, Testing, and Experimentation. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. Module 6: Accelerating Marketing Execution through Agile Marketing. Develop the ability to know what works and what doesn’t work in your marketing mix. What are the requirements for accessing the program? These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Learn about the nature of customer insight through social data, as well as map the customer experience. The best part of the program is when it integrated the knowledge about modern digital marketing with the trends in automation and technology. ", COE Supervisor, Raytheon Professional Services, "The professors were amazing, the material was very rich. Acquire best practices for successful email marketing and learn how to avoid the dreaded spam filter. The course gave me a great foundation for further learning and research, and also gave me very valuable insights regarding the organizing principles necessary to execute better marketing at scale. Learn about the nature of customer insight through social data, as well as map the customer experience. Participants come from a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Reach out to the program leader to discuss any challenges you may have in completing assignments. 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